Digital Marketing Lead

• Develop and execute comprehensive digital marketing campaigns, including paid media, social media, and content marketing.
• Collaborate with cross-functional teams to align campaign objectives with overall business goals.
• Manage an ongoing content calendar and messaging hierarchy across diverse customer personas
• Utilize A/B testing and other optimization strategies to enhance campaign performance.

Email Marketing:

• Lead the planning and execution of email marketing campaigns, including segmentation, personalization, and automation.
• Create compelling email content and visuals in collaboration with the creative team.
• Implement best practices for email deliverability and list management.

Analytics and Reporting:

• Monitor and analyze campaign performance metrics, providing regular reports with actionable insights.
• Use data-driven insights to optimize campaigns and improve overall marketing effectiveness.
• Implement tracking mechanisms to measure and report on email marketing KPIs.

Customer Journey Mapping:

• Develop and optimize customer journey maps, ensuring a cohesive and engaging experience across all touchpoints.
• Implement strategies to nurture leads and drive customer retention through email campaigns.
• Budget Management:
• Manage the budget for digital marketing campaigns, ensuring cost-effectiveness and maximizing ROI.
• Track and report on campaign expenses, providing recommendations for budget allocation.